Smart Selling: Strategies to Reinvent the Sales Process (2003)

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Ya Gotta Open ’em before you can Close ’em! A top sales pro’s strategic approach in this easy to read, no nonsense hand guide to greater sales. This book will be a staple for both beginning salespeople and street tested veterans alike. It’s packed with real-world street tested stuff that have been used not only by the author for years, but also by thousands of sales professionals that have attented Gerry Layo’s many workshops and seminars throughout North America. So, stop going into a sale trying to close the deal and let Gerry Layo show you how to go into every interaction with the goal of opening a customer.